Lawrence M.

E-commerce Email Marketing & Automation Specialist

Jan 2026 - Present • 4 mos

- Developed and managed e-commerce email marketing campaigns using Klaviyo, Brevo, and Shopify integrations for online stores and product-based businesses. - Created high-converting product launch sequences, flash sale campaigns, upsell emails, cross-sell automations, and VIP customer workflows. - Implemented customer segmentation, behavior-based automation, purchase tracking, and dynamic email personalization to improve engagement and sales. - Designed responsive newsletter templates, promotional email designs, and mobile-friendly email layouts optimized for conversions. - Automated abandoned cart recovery, post-purchase follow-ups, review request emails, and re-engagement campaigns to boost retention. - Integrated CRM systems, payment platforms, and e-commerce stores with automated marketing workflows using Make.com, Zapier, and GoHighLevel GHL. - Monitored campaign analytics, ROI tracking, email deliverability, click-through rates, and conversion performance for optimization. - Specialized in email list building, subscriber growth strategies, sales funnel automation, digital marketing strategy, and customer lifecycle marketing. - Executed A/B split testing, subject line optimization, and audience targeting strategies to maximize email performance and engagement. - Delivered scalable marketing automation solutions that increased customer retention, repeat purchases, and online store revenue.

SaaS Email Marketing Automation Manager

May 2024 - Present • 2 yrs

- Managed SaaS email marketing campaigns and automated onboarding systems using HubSpot, ActiveCampaign, and Brevo for software startups and digital platforms. - Built automated user onboarding sequences, trial-to-paid conversion workflows, product update emails, and customer retention campaigns. - Developed behavior-triggered automations, user segmentation strategies, lead scoring systems, and CRM workflows to improve customer engagement. - Created responsive SaaS newsletters, feature announcement emails, webinar invitation campaigns, and subscription renewal reminders. - Integrated CRM platforms, signup forms, landing pages, and customer databases using Zapier, Make.com, and API automation workflows. - Improved email deliverability, open rates, CTR performance, and customer activation metrics through A/B testing and optimization strategies. - Managed lead nurturing funnels, B2B email campaigns, customer lifecycle marketing, and sales automation workflows for recurring revenue growth. - Analyzed campaign performance metrics, subscriber behavior, and conversion analytics to optimize marketing strategies and improve ROI. - Specialized in automation strategy, SaaS customer engagement, email personalization, workflow optimization, and subscriber retention campaigns. - Delivered scalable marketing automation solutions that improved product adoption, customer onboarding, and long-term user retention.

Email Marketing Specialist

May 2024 - Present • 2 yrs

- Managed email marketing campaigns for businesses using Mailchimp, HubSpot, Brevo, Klaviyo, and GoHighLevel GHL. - Built and optimized email automation workflows, sales funnels, lead nurturing sequences, and customer journey automations. - Created newsletter campaigns, welcome email sequences, cart abandonment recovery emails, and drip campaigns to improve conversions. - Designed responsive HTML email templates, landing pages, and lead capture forms for marketing campaigns. - Performed audience segmentation, A/B testing, campaign optimization, and performance tracking to increase open and click-through rates. - Integrated CRM systems, forms, and workflow automations for streamlined customer communication and lead management. - Specialized in B2B email marketing, B2C marketing, broadcast emails, cold email setup, and customer retention strategies. - Improved email deliverability, subscriber engagement, and conversion optimization through data-driven marketing strategies. - Managed analytics reporting, campaign scheduling, SMTP integration, and workflow setup for automated marketing systems. - Delivered digital marketing solutions focused on customer engagement, sales automation, and long-term business growth.