Alison C.

Founder | Principal Marketing Strategist

Marketing • ZZP

Mar 2021 - Present • 5 yrs 2 mos

Marketing Strategist | Founders & Small Business Growth Partner with founders and growing businesses to transform unclear marketing into structured lead generation and scalable funnels. Core Focus • Help businesses clarify positioning, messaging, and customer journey to improve conversion and lead quality • Build practical marketing systems that founders can actually execute and sustain Marketing Strategy & Client Acquisition Develop positioning and messaging strategies that help founders attract and convert their ideal clients Build LinkedIn presence and outreach frameworks that generate consistent inbound interest Create repeatable systems that support sustainable, long-term business growth Email Marketing & Funnels • Write conversion-focused email sequences including welcome, nurture, and re-engagement campaigns • Map and optimize lead funnels to reduce drop-off and increase conversion • Align email strategy with overall customer journey and offer positioning Marketing Audits & Optimization • Conduct website and funnel audits with clear, prioritized recommendations • Identify conversion gaps, messaging issues, and missed opportunities • Provide actionable roadmaps founders can implement immediately Approach • Practical, no-fluff marketing support • Clear thinking and clean execution • Focus on measurable growth and sustainable systems

Sr. Marketing Manager

BridgeStreet Global Hospitality • Fulltime

Mar 2015 - Mar 2020 • 5 yrs

Senior Marketing Manager & Team Lead | Global Hospitality Brand Led global, multi-channel marketing initiatives while specializing in lead generation, conversion optimization, and revenue-driven campaigns. Key Impact • Planned and executed multi-channel marketing strategies across digital, social, and email to generate consistent pipeline and qualified leads • Increased leads 17% YoY by integrating pre-sale campaigns, targeted email nurture, and post-event geo-targeting strategies • Partnered with operations and revenue teams to design promotions that increased occupancy and partner demand • Developed and managed cohesive marketing plans for multiple audiences including clients, guests, and supply partners Branding & Messaging • Led full company brand refresh, clarifying positioning and messaging across all channels • Co-developed and launched two global brands for a franchised product line • Designed sales collateral, promotional campaigns, and property branding to support conversion and sales enablement Content & Email Marketing • Launched and managed two content channels: Here & Now News and Here to Stay TV • Built email distribution and content strategy achieving 26% open rates • Created targeted email campaigns and nurture content to support lead generation and engagement Client & Program Marketing • Executed marketing strategies for client-specific programs and multiple properties • Supported growth through campaign planning, messaging development, and funnel optimization