
lexie
Social media marketing leads generation SEO expert
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Social Media Marketing & Lead Generation Specialist
Self Employed • Freelance
Jul 2020 - Present • 5 yrs 10 mos
As a Facebook, Tiktok, Google and Instagram Ads specialist, I design and manage campaigns with one clear objective: generating high-quality leads and maximizing return on investment. I don’t just run ads, I build the entire conversion journey that turns cold audiences into interested prospects and paying customers. This includes ad strategy, creative direction, persuasive copy, landing page flow, pixel and event tracking, and retargeting sequences that capture missed opportunities. I’ve worked with coaches, real estate professionals, local businesses, and online brands to create ad systems that consistently produce inquiries and sales instead of unpredictable results. My process begins with understanding the client’s offer and ideal customer profile, followed by developing tailored campaigns that speak directly to that audience’s pain points and desires. Using structured A/B testing, performance analysis, and continuous optimization, I refine campaigns until they become reliable lead sources rather than marketing expenses. I pay close attention to metrics that matter, cost per lead, conversion rate, and lead quality, ensuring that every dollar spent contributes to business growth. My goal is always to create scalable campaigns that clients can depend on long term.