
Susan Smith
Social Media Strategist and Content Optimization Specialist
Skills

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Portfolio
Werkervaring
Associate Director of Social Media
ME to WE
Aug 2023 - Present • 2 yrs 9 mos
Lead, manage and develop organic and paid social media strategy for ME to WE owned channels (Instagram, Facebook, Twitter, Pinterest) Achieve a strong, visible social media presence and develop content with relevant storytelling and shareability growing channels to over 100k+ Lead and manage social campaigns with partners, talent and A list influencers (Oprah, Prince Harry, Bryan Cranston, Kelly Clarkson) Organize social shoots, model sourcing and event coverage (behind the scenes, WE Days, product launches) Manage and support a team of social media specialists, analysts and designers
Creative Social Media Strategist
The Fourth Agency • Freelance
Mar 2020 - Aug 2024 • 4 yrs 5 mos
Lead and write all copy across all marketing channels and client accounts, managing and prioritizing the workflow, ensuring consistency, brand voice and best practices Champion brand voice and creative ideation to support launches Lead and develop organic and paid social media strategy for The Fourth agency clients (Instagram, Facebook, Twitter, Pinterest) Video trend forecasting and editing