
Thomas John
leads generation and paid social media
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Lead Generation & Paid Social Media Specialist
GrowthHive Marketing Agency • Freelance
Jan 2020 - Mar 2026 • 6 yrs 2 mos
Planned and executed lead generation campaigns across Facebook, Instagram, and LinkedIn, generating consistent high quality leads. Managed and optimized paid social media ads to improve ROI and reduce cost per lead (CPL) Conducted audience research and built targeted campaigns using demographics, interests, and retargeting strategies. Created engaging ad copy and visuals that increased click through rates (CTR) and conversions. Monitored campaign performance using analytics tools and adjusted strategies based on data insights. Performed A/B testing on ads and landing pages to maximize campaign effectiveness. Collaborated with sales and marketing teams to align campaigns with business goals.