Lena M.

UI/UX Designer

Apr 2024 - Present • 2 yrs 3 mos

Over the past two years, I’ve been working as a freelance UI/UX designer, focusing on creating intuitive, user-centered digital experiences for web and mobile platforms. My work bridges strategy, structure, and aesthetics, ensuring that every interface is visually refined, functional and easy to navigate. I’ve collaborated with startups and growing businesses to design websites, landing pages, e-commerce platforms, and SaaS interfaces. My process includes user flow mapping, wireframing, prototyping, and high-fidelity UI design, always grounded in usability and clarity. With a strong background in brand identity design, I bring a strategic visual approach to digital products, aligning user experience with brand consistency and long-term growth objectives.

Brand Identity Designer

Jan 2022 - Present • 4 yrs 6 mos

I’ve been working as an independent brand identity designer, helping startups, small businesses, and personal brands build clear, strategic visual identities. My work focuses on logo design, color systems, typography selection, and comprehensive brand guidelines. I collaborate closely with clients to translate their vision into cohesive and timeless brand systems that feel intentional, refined, and aligned with their positioning. Over the years, I’ve worked across industries including beauty, wellness, AI platforms, interior design, retail, and more... delivering branding that is both visually distinctive and strategically grounded.