
Lena K
PR for fintech, deep tech and AI founders
Skills

Bekijk mijn diensten


Portfolio
Werkervaring
Strategic PR Consultant
Agency • Freelance
Jul 2024 - Present • 2 yrs 3 mos
- Run product launches, feature updates, and funding-round announcements end to end for 10+ tech, AI, and fintech clients, from positioning and messaging through press materials, embargo strategy, and day-of execution. - Translate complex AI and fintech products into media-ready narratives; write the press releases, talking points, FAQs, briefing docs, and blog posts that carry them with technical and mainstream press alike. - Lead investor and stakeholder communications around raises and milestones; align product, founder, and investor narratives into one coherent story. - Prepare founders and technical leaders as spokespeople, turning dense product detail into stories a journalist can actually use. - Secure earned media in U.S. tech and business press including Forbes, Business Insider, TechCrunch, and other top-tier media; maintain working relationships with reporters and creators covering AI and fintech.
Founder & Managing Director
gate • ZZP
Apr 2020 - Jun 2025 • 5 yrs 2 mos
- Founded and scaled a top-10 tech PR agency in Eastern Europe (Rating Runeta 2025; Best Young Agency 2024). - Grew to 50+ clients and a 20+ person team; managed full P&L, hiring, and operations across multiple tech verticals. - Ran launch and announcement campaigns for tech clients with measurable share-of-voice outcomes; official partner of Brand Analytics; Bronze, Tagline Awards 2023.
Communications Manager
Ogilvy • Fulltime
Jan 2018 - Mar 2020 • 2 yrs 2 mos
- Led PR in Russia for three major corporate accounts: Shell, MSD (pharmaceutical), and Toyota; owned their media relations and communications programs end to end. - Ran media campaigns reaching up to 14.5M. - Recognized with Effie Awards and Digital Communications Award.