
Leo
Hospitality Growth Hack Marketer
Skills

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Werkervaring
Digital Marketing Specialist
Hyatt Hotels • Freelance
Aug 2025 - Present • 9 mos
- Generated a 22% increase in direct bookings by optimizing multi-channel performance marketing campaigns and restructuring conversion funnels across Google and Meta. - Achieved an average ROAS of 6.5x through precise audience targeting and leveraging CRM data to personalize the digital guest journey for Hyatt’s luxury segments. - Maintained a 4.5%+ engagement rate by executing high-end digital content strategies and influencer collaborations while strictly adhering to global brand standards.
Digital Marketing Specialist
Klook • Freelance
Dec 2024 - Jan 2026 • 1 yr 1 mo
- Boosted platform conversion rates by 28% through aggressive A/B testing on landing pages and localized SEM strategies for high-demand travel activities. - Scaled affiliate revenue by 35% by executing growth-focused social media ads and strategic partnerships within the regional travel ecosystem. - Optimized a high-volume performance budget to achieve a 5.8x ROI, focusing on seasonal campaigns and flash sale promotions to maximize user acquisition.