Lilia

Senior UGC Video Creator

TikTok • Freelance

Jun 2023 - Present • 3 yrs 5 mos

Scripted, filmed, and edited authentic User Generated Content (UGC) video advertisements for high-growth e-commerce brands, mobile apps, and beauty lines across TikTok, Instagram Reels, and YouTube Shorts. Produced over 300 short-form video ads focusing on scroll-stopping hook strategies, problem-solution storytelling, unboxing, and genuine product reviews. Generated an average Return on Ad Spend (ROAS) of 3.2x for partner client campaigns by delivering high-energy, relatable, and trustworthy on-camera content. Managed the end-to-end production pipeline including studio lighting setups, high-fidelity wireless lapel audio recording, 9:16 vertical formatting, and text overlay integration. Worked closely with digital marketing agencies to analyze performance metrics and optimize hooks, leading to over 10 million cumulative organic and paid video views.

Digital Content Creator & Video Editor

Meta • ZZP

Aug 2022 - Present • 4 yrs 3 mos

Designed, shot, and produced high-converting video ad creative for small-to-medium businesses running paid advertising campaigns on Facebook and Instagram platforms. Executed full-cycle digital media production including script conceptualization, multi-angle filming, color grading, audio cleaning, and dynamic captions integration. Developed over 250 performance marketing video creatives, split-testing multiple hook variations and call-to-actions to maximize click-through rates (CTR). Increased client ad CTRs by an average of 1.8% across competitive e-commerce niches. Built a comprehensive home studio equipped with professional softbox lighting, directional microphones, and 4K camera gear to deliver broadcast-quality video content independently on tight turnarounds.

Lead Video Spokesperson

Netflix • Fulltime

Jun 2022 - Mar 2025 • 2 yrs 9 mos

Served as the primary lead video spokesperson and on-camera talent for digital promotional campaigns, product feature walk-throughs, and consumer-facing video announcements across social media platforms. Successfully presented over 150 scripted video presentations and commercial ad spots, consistently driving audience engagement and brand retention. Collaborated directly with creative directors, video production teams, and social media managers to refine script delivery, posture, tone, and pacing to align perfectly with brand identity. Achieved a 35% increase in video completion rates across social channels by executing dynamic, natural, and persuasive on-camera performances. Maintained strict adherence to studio lighting, clear voice projection, and professional framing standards while filming in high-definition and 4K resolution formats. Recognized as a top-performing on-camera presenter for commercial social ad campaigns.