Muhammad Ali

Local SEO Executive

My Fitness Junction • Freelance

Jul 2026 - Present • 2 mos

Working as an SEO Executive for My Fitness Junction, a UK-based fitness equipment e-commerce store. Responsible for improving organic visibility, keyword rankings, topical authority and on-page SEO across the Shopify website. Developed and implemented SEO strategies based on Google Search Console data, keyword research, competitor analysis and search intent. Optimized 5+ major collection pages with comprehensive, semantic and search-intent-focused content. Fully optimized the Weight Bars collection page, including content, FAQs, internal linking and semantic entities. Conducted detailed competitor and content gap analysis to identify ranking opportunities and improve topical coverage. Built a comprehensive Treadmill topical map covering commercial, informational and long-tail keywords to strengthen topical authority. Identified high-value long-tail opportunities from GSC, including highly specific 5+ word search queries. Planned and optimized informational content around treadmill usage, weight loss, walking, running, benefits and buying-related searches. Improved internal linking between collection pages, product pages and supporting content to strengthen site architecture. Conducted ongoing SEO research and optimization for additional collection pages based on search performance and competitor insights. Contributed to homepage SEO strategy by researching keyword opportunities, user intent and unique selling points. Developed a Google Business Profile optimization strategy involving products, posts, offers, geo-relevant images and local content. Implemented location-focused SEO strategies to strengthen UK geographical relevance. Continuously monitored Google Search Console to identify new ranking opportunities and guide content and on-page improvements. Focused on increasing organic traffic, commercial keyword visibility, topical authority and e-commerce search performance.