
Daniella
Book Marketing Specialist, Author Promotion Reader Growth
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Werkervaring
Digital Marketing Specialist
Self Employed • ZZP
Sep 2022 - Present • 4 yrs
Spearheaded over 50 tailored BookTok campaigns, generating an average of 1.5 million views per campaign and increasing client book sales by an average of 40%. Developed and executed comprehensive Amazon KDP marketing strategies, boosting client books into the top 10% of their respective Amazon categories within 3 months. Managed end-to-end social media promotion for 20+ author brands, growing their collective follower base by over 200,000 and increasing engagement rates by 75%. Orchestrated targeted eBook promotion campaigns, achieving a 60% increase in downloads for a client's backlist titles and revitalizing their readership. Analyzed market trends and reader data to refine marketing strategies, resulting in a 30% improvement in ad click-through rates (CTR) and a lower cost-per-acquisition for author clients.