Luan Munnik

Marketing Manager

Seasons Golf • Fulltime

Dec 2024 - Aug 2026 • 1 yr 8 mos

I led end-to-end marketing for Seasons Golf, Leisure & Spa, a 282-room, 570-guest resort with event capacity of up to 375 delegates, within Touch Down Africa’s 10-property hospitality portfolio. Owned strategy and execution across paid media, social, content, email, web, print, events, golf, spa, F&B, padel and accommodation. Delivered campaigns that increased digital reach by 70%+, engagement by 45% and qualified booking/event enquiries by 30%. Directed high-volume creative production, seasonal offers and brand campaigns, working closely with sales, reservations and operations to convert demand into bookings and revenue while strengthening the resort’s positioning across leisure, corporate and investor audiences.

Creative Strategist & Design

FMG Digital • Fulltime

Dec 2023 - Aug 2026 • 2 yrs 8 mos

I led performance creative and digital growth across DTC e-commerce brands over 3 years, managing the full process from research and concept development through ad design, production, testing and optimisation. Produced and directed 2,000+ paid-social creatives across static ads, UGC, product-led concepts, VSLs and landing page visuals. Worked with media buyers on accounts managing R2M+ in monthly ad spend, with peak tracked revenue exceeding R6M per month. Helped improve CTR by 35%+, reduce CPA by 20%+ and lift selected campaigns from roughly 2.2x to 3.0x ROAS. Used customer research, competitor analysis, Meta Ad Library and AI assisted workflows to develop stronger hooks, offers, scripts and visual concepts, while building repeatable creative systems for faster testing and scalable growth.

Digital Marketing & Content Manager

North-West University / Noordwes-Universiteit • Parttime

Dec 2022 - Dec 2024 • 2 yrs

Drove digital marketing and creative content across NWU, with a primary focus on NWU Sport, supporting an established audience of 260,000+ followers across major social platforms. • Created and coordinated 1,000+ digital and physical marketing assets across social, advertising, events and print • Contributed to campaigns achieving up to 765% growth in Facebook reach and 96% growth in Instagram reach across selected NWU channels • Supported high-profile campaigns around the 2023 Varsity Cup Championship and other major NWU sporting successes • Produced match-day content, athlete features, reels, paid ads, posters and sponsor campaigns to strengthen engagement and brand visibility • Contributed to a strong commercial sporting environment where 44 Varsity Cup advertising positions sold out within one week • Delivered end-to-end creative execution across social media, graphic design, advertising, copywriting and campaign strategy