LUCIA G

Full-Stack Developer & E-commerce Specialist.

Google Developers

Jan 2022 - Present • 4 yrs 6 mos

As a Full-Stack Developer specializing in e-commerce and business web solutions for the Spain and EU market, I build fast-loading, conversion-optimized, GDPR-compliant Shopify and WordPress stores and websites that are engineered to generate revenue, not just look good online. My development work covers the complete build cycle, custom Shopify store setup and theme development, WordPress design and development, WooCommerce integration, payment gateway setup including Stripe, PayPal and EU-specific processors, third-party app and plugin integration, page speed optimization, mobile responsiveness, and ongoing store maintenance. Every store and website I deliver is built with GDPR, LOPD-GDD and others compliance embedded from the ground up, cookie consent management, privacy policy integration, data processing transparency and secure checkout flows included as standard on every project. I have built and optimized e-commerce stores and business websites for fashion brands, tourism companies, SaaS startups, real estate agencies, health and wellness businesses and local service providers across Spain, France, Germany and the broader EU market, delivering solutions natively in Spanish, French, German and English. Beyond the build itself, I integrate the full growth stack directly into every project, connecting Shopify and WordPress stores to Klaviyo, Mailchimp or ActiveCampaign for email automation, Facebook Pixel and Google Analytics for ad tracking, and sales funnel tools for conversion rate optimization. The result is not just a website, it is a complete, revenue-ready digital infrastructure built and optimized specifically for the Spain and EU market.

Paid Ads & Marketing Automation Strategist

LinkedIn

Dec 2020 - Present • 5 yrs 7 mos

As a Paid Ads and Marketing Automation Strategist serving Spain, France, Germany and the broader EU market, I plan, build and manage high-converting paid advertising campaigns and intelligent email automation systems that turn cold audiences into paying customers and one-time buyers into long-term recurring revenue. My paid media expertise covers Facebook Ads, Instagram Ads, Google Search, Google Display and retargeting campaigns, from audience research and creative strategy to full campaign setup, A/B testing, conversion tracking via Facebook Pixel and Google Analytics, and ongoing performance optimization. I build campaigns specifically calibrated to Spain and EU audience behavior, regional buying patterns and platform-specific benchmarks, ensuring every euro of ad spend is working at maximum efficiency for the Spain and EU target market. On the automation side, I build complete email marketing systems on Klaviyo, Mailchimp and ActiveCampaign, welcome sequences, abandoned cart recovery flows, post-purchase sequences, lead nurturing campaigns, customer re-engagement flows, segmentation strategies and SMS automation. Every automation system I deliver is GDPR and LOPD-GDD compliant, with legally sound opt-in structures, consent management and data processing flows built in from the start as standard. I have run paid ad campaigns and built marketing automation systems for e-commerce stores, SaaS startups, tourism brands, real estate agencies, coaches and local businesses across Spain, France, Germany and the EU, delivering campaigns and copy natively in Spanish, French, German and English for maximum audience relevance and conversion performance.

Digital Growth and Marketing Automation Specialist

Upwork • Freelance

Aug 2019 - Present • 6 yrs 11 mos

As a Freelance Digital Growth Consultant serving Spain, France, Germany and the broader EU market, I design and execute full-funnel growth systems that take businesses from inconsistent traffic to predictable, scalable revenue. My work spans the complete digital growth stack, Facebook Ads and Google Ads campaign strategy and setup, sales funnel architecture and build, email marketing automation via Klaviyo, Mailchimp and ActiveCampaign, landing page conversion optimization, and full-stack Shopify and WordPress development. Every solution I deliver is natively executed in Spanish, French, German or English, and built fully GDPR and LOPD-GDD compliant from day one, ensuring every client is legally protected while growing in the EU market. I work with e-commerce stores, SaaS startups, tourism brands, real estate agencies, law firms, health and wellness coaches, fashion brands and local businesses across Spain, France, Germany and the broader EU, helping them reach the right audience, convert at a higher rate and retain customers through intelligent marketing automation. What separates my approach is the intersection of technical execution and market-specific strategy. I do not deliver generic campaigns or one-size-fits-all funnels. I build systems calibrated to Spain and EU buyer behavior, regional compliance requirements, multilingual audience targeting and platform-specific performance benchmarks across Meta Ads, Google Search, Google Display and email marketing channels. Every engagement is outcome-focused, optimizing for qualified leads, high conversion rates, abandoned cart recovery, customer lifetime value and measurable revenue growth across the Spain and EU market.