Lucy G

Shopify / E-commerce Website Developer

Shopify

May 2022 - Present • 4 yrs 2 mos

I work as a Shopify and E-commerce Website Developer at Digital Commerce Studio, where I specialize in building and optimizing online stores designed to maximize sales, improve customer experience, and increase conversion rates for product-based businesses. My role involves designing and setting up fully functional Shopify stores, including product page development, collection structuring, payment gateway integration, and conversion-focused store layouts. I ensure every store is built with a strong sales psychology approach, making it easy for customers to navigate, trust the brand, and complete purchases seamlessly. Beyond setup and design, I actively handle optimization challenges when stores are underperforming. In situations where stores had low conversions, poor structure, or confusing user flow, I conducted detailed audits to identify issues such as weak product presentation, lack of trust signals, slow loading pages, and unclear checkout processes. I then implemented strategic improvements including redesigning product pages, restructuring navigation, improving mobile responsiveness, and optimizing checkout flow to reduce drop-offs and increase sales performance. My approach is not just technical, it is strategic. I focus on turning underperforming e-commerce stores into profitable digital assets by aligning design, user experience, and customer behavior with proven conversion principles.

UI/UX Designer & Website Redesign Specialist

Digital Agency • Fulltime

May 2021 - Present • 5 yrs 2 mos

I work as a UI/UX Designer and Website Redesign Specialist at PixelCraft Digital Studio, where I focus on transforming outdated, poorly structured, and underperforming websites into modern, visually engaging, and highly functional digital experiences that improve user engagement and business conversions. My role involves analyzing existing websites to identify critical usability and design issues such as poor navigation flow, weak visual hierarchy, inconsistent branding, mobile responsiveness problems, and low user engagement. Based on these insights, I redesign entire website interfaces with a strong emphasis on user experience, ensuring that every section is structured to guide visitors smoothly toward desired actions such as inquiries, sign-ups, or purchases. When working on projects where client websites were not performing well, I adopted a strategic redesign approach rather than just visual improvement. I focused on understanding user behavior, identifying drop-off points, and restructuring layouts to improve clarity, trust, and usability. This included improving homepage structure, simplifying navigation menus, redesigning service and product sections, and enhancing mobile experience for better accessibility across devices. I also ensure that every redesign aligns with modern UI/UX principles, including visual consistency, intuitive layout design, accessibility standards, and conversion-focused structuring. My goal is not only to make websites look better but to make them perform better by increasing user engagement and improving overall business results.

Website Designer & Front-End Web Developer

Upwork • Freelance

Feb 2018 - Present • 8 yrs 5 mos

I work as a Website Designer and Front-End Web Developer at NextGen Web Solutions, where I specialize in creating modern, responsive, and high-converting business websites and landing pages for startups, entrepreneurs, and service-based businesses. My role involves designing and developing visually clean websites that are fully mobile-optimized, fast-loading, and strategically structured to improve user experience and increase conversion rates. I focus on building websites that not only look professional but also function as powerful business tools that generate leads and customer engagement. I have worked on multiple client projects across different industries, delivering custom website solutions tailored to business goals, brand identity, and target audience behavior. Each project is built with a strong emphasis on UI/UX design, conversion-focused layout structure, and performance optimization to ensure maximum effectiveness in competitive online markets. My work consistently involves translating business requirements into functional digital experiences, ensuring every website is optimized for usability, clarity, and long-term scalability.