LUCY WERE

Head of Communication

AHBS • Parttime

Apr 2024 - Present • 2 yrs 1 mo

As Head of Communication at AHBS (Africa Headways Business Solutions) — a leading Nairobi-based outsourcing firm founded in 2024 — I led all internal and external communication strategies for over 2 years, driving brand visibility, client acquisition, and team alignment in the competitive virtual assistant and digital marketing space.Key achievements include:Built AHBS's brand from launch to recognition as a trusted boutique provider of elite marketing and executive support services, growing online presence through strategic content, social media, and targeted outreach. Crafted and executed comprehensive digital marketing campaigns — including SEO-optimized content, social media strategies, email sequences, and ad copy — that helped onboard high-value clients and position AHBS as a go-to partner for founders, startups, and SMEs seeking scalable remote support. Designed cohesive visual branding (logos, social graphics, marketing collateral, and presentation materials) that elevated the company's professional image and supported consistent messaging across global markets. Managed crisis and growth communication, ensuring clear, engaging narratives during rapid scaling, which contributed to strong client retention and positive word-of-mouth in the outsourcing industry. Led cross-functional teams in content creation, design, and marketing execution, blending writing, strategy, and visuals to deliver measurable results like increased engagement, lead generation, and business expansion. This hands-on leadership role honed my ability to deliver integrated, results-driven solutions — exactly what I now bring to clients on Fiverr: high-impact writing + marketing + design that grows businesses efficiently.