Luis G

Head of Commerce

Bairissimo – Bairro Shop • Fulltime

Nov 2021 - Present • 4 yrs 6 mos

Responsible for defining and executing the end-to-end commercial and growth strategy, covering assortment, procurement, pricing, partnerships, logistics and customer experience. • Designed and implemented an integrated commercial model combining retail, last-mile logistics and digital customer journeys. • Led cross-functional teams across commercial, supply chain and operations to improve service levels and profitability. • Developed scalable supplier partnerships, optimising sourcing and commercial margins. • Introduced data-driven pricing and category management frameworks, improving margins and stock efficiency. • Strengthened customer value proposition, focusing on retention, basket growth and unit economics. • Define and execute an integrated commercial strategy, covering logistics, procurement, fulfillment and category management. • Lead and develop the commercial team to ensure an exceptional shopping experience and achieve profitability targets. (location: lisbon, portugal)

Trade Marketing & Retail Expansion Manager

Nuvi Group • Fulltime

Jan 2017 - Jan 2021 • 4 yrs

Led trade marketing, retail expansion and brand development across a multi-format food retail portfolio. • Drove the opening of 30 new stores per year, generating incremental revenue of $6M and EBITDA of 13%. • Developed and implemented merchandising standards and in-store execution across 400+ integrated retail locations. • Launched the first hard discount retail concept in Angola, creating a new growth platform. • Negotiated strategic partnerships, including national TV exposure valued at $150K. • Reduced marketing costs by 33% through performance-driven and data-led initiatives. • Developed social impact programmes aligned with brand positioning and talent pipelines. (location: luanda, angola)

Co-Manager & Store Manager

MyIced – Frozen Yogurt • Fulltime

Jan 2016 - Nov 2016 • 10 mos

Entrepreneurial experience managing full P&L of a franchise operation. • Achieved 20% net margin through operational optimisation and customer experience focus. • Managed store operations, staff, procurement and commercial performance. (location: lisbon, portugal)