
Lukas Krejcik
Video Content Creator
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Head of Video
DYNAMO • Fulltime
Jul 2023 - Present • 3 yrs 1 mo
Directing the comprehensive digital transformation and video production strategy for a top-tier professional ice hockey organization. Overseeing YouTube and the subscription-based Dynamo Premium platform, scaling content output and audience engagement. Under my direction, the club's subscriber and follower base expanded significantly across digital channels, including a 40 000 followers increase on Instagram and a 8 000 subscribers growth on YouTube. Architected and implemented an automated video highlight and archiving workflow via WSC Sports, drastically reducing turnaround times for the marketing team. Managed high-profile productions, ranging from on-ice music videos and international tournaments like the Hockeytown Cup to cinematic feature docs. Directed production workflows and managed task allocation across the dedicated in-house video team.