Lynn Formoso

Content, Community & Social Media Manager

Feb 2024 - Aug 2025 • 1 yr 6 mos

Throughout this period, I covered the most important aspects of managing a brand account on social media: strategy, content and community. This time, I worked with 3 clients, the aforementioned paint shop, a podiatry clinic and a retro-themed restaurant, all of them located in Panama City, Panama. - Created specific and user-friendly content calendars, which allow them to see what was scheduled to post and which content pillars were aligned with each post. - Designed static posts & carousels, following the style depicted on graphic brand boards and mood boards. - Edited videos for reels with provided footage, applying so trends, editing techniques, and combining message, text, visuals and flow. - Posted manually on the respective social media profiles - Instagram and TikTok - and tested reach and interaction by using different posting times, hashtags and caption styles, according to each account's target audience. - Elaborated and presented social media audits, which provided insights, analytics reports, competitor analysis and notes/recommendations. - Answered queries and interacted with the public via comments and DM.

Content & Community Manager

Feb 2022 - Sep 2022 • 7 mos

This was my first hands-on experience with social media. I learned the essentials of content and community management, by managing the accounts of two brands located in Panama City, Panama: A boutique real estate developer, and a paint shop. - Guided the content's graphic process, by providing clear and flexible indications to the design team. - Created content calendars based on the client's content pillars and branding. - Organically posted on schedule, to test reach across posts and stories. - Interacted with potential clients through comments & DM, answering queries, providing extra info and helping them throughout their buying journey.