Abubakar Sadiq

Google Shopping Ads & Merchant Center Expert

Beautyskincaremart • Freelance

Jun 2025 - Feb 2026 • 8 mos

RESPONSIBILITIES: 1. Managed and optimized Google Shopping Ads campaigns for fashion and beauty product brands. 2. Set up and fixed Google Merchant Center product feeds, ensuring product approval and visibility. 3. Optimized product titles, descriptions, and attributes for better ranking in Google Shopping results. 4. Implemented strategies to improve product visibility, click-through rate, and sales performance. 5. Scaled winning products using data-driven bidding and segmentation strategies.

Facebook & Instagram Ads Specialist

Onnit • Freelance

Mar 2025 - Feb 2026 • 11 mos

RESPONSIBILITIES: 1. Created and managed Facebook and Instagram ad campaigns for fitness coaches, gyms, and wellness brands. 2. Developed high-converting strategies for lead generation, client acquisition, and program sales. 3. Built custom audiences and executed retargeting campaigns to recover lost prospects. 4. Tested creatives and messaging to improve engagement and conversion rates. 5. Focused on delivering consistent leads, brand growth, and scalable results.

Google Ads (Search) Specialist

Princess Polly • Freelance

Apr 2025 - Sep 2025 • 5 mos

RESPONSIBILITIES: 1. Specialized in creating and managing Google Search Ads for Shopify and Etsy store owners looking to drive high-intent buyers. 2. Conducted deep keyword research to target ready-to-buy customers and eliminate wasted ad spend. 3. Wrote compelling ad copy that improves CTR and conversion rates. 4. Continuously optimized campaigns through bid adjustments, negative keywords, and A/B testing. 5. Focused on increasing sales, ROI, and consistent profitable traffic.