M. Anas Shakeel

Senior Performance Marketer

Sybrid Private Limited - A Lakson Group of Company

Dec 2024 - Present • 1 yr 5 mos

As a Senior Performance Marketer, I manage and scale data driven paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and Shopify Ads. I specialize in lead generation and sales focused performance marketing for local service businesses, B2B companies, e-commerce brands, medical practices, and IT service providers. I plan, launch, and optimize Facebook and Instagram ads for HVAC services, duct cleaning, commercial and residential cleaning, AC repair, real estate lead generation, medical clinics including dental, IV therapy, stem cell and wellness services, as well as salons, spas, schools, and local businesses. I also manage LinkedIn Ads for B2B lead generation and Google Ads including search, display, shopping, and retargeting campaigns. My responsibilities include audience research, funnel strategy, ad copywriting, creative direction, campaign setup, conversion tracking, Meta Pixel and Google Tag implementation, performance optimization, and detailed reporting. I focus on lowering cost per lead, improving ROI for lead generation, and increasing ROAS for e-commerce brands. I have managed large ad budgets, generated thousands of qualified leads, and delivered profitable growth by aligning paid media strategy with business goals. My approach combines strong analytics, continuous testing, and platform specific best practices to consistently drive measurable results.

Senior Performance Marketer

Crystallite Pakistan - (PVT) Limited

Nov 2023 - Dec 2024 • 1 yr 1 mo

Senior Performance Marketer/Paid Media & Paid Social Media Specialist. Specializing in Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and Shopify Ads.