Shahroz

Klaviyo Email Marketing Specilist

TFC Marketing • Fulltime

Jun 2025 - Present • 1 yr 2 mos

Planned and launched revenue-generating email campaigns across key product lines - from promos to storytelling Built all core automated flows (Welcome, Abandon Cart, Post-Purchase, etc.) with proper filters, logic, and segmentation Designed and tested mobile + desktop popups to drive lead generation and list growth Set up the full backend: branded sending domains, SPF/DKIM/DMARC policies, IP warm-up, and deliverability improvements Created monthly calendars and A/B testing strategies (subject line, send time, CTA style, content type) Scaled lifecycle revenue to 40%+ of total store sales Collaborated with design, tech, and paid teams to align messaging across the funnel

Freelance Email Marketing & Klaviyo Specialist

Upwork • Freelance

Apr 2023 - Present • 3 yrs 4 mos

Partnered with multiple DTC and eCommerce brands to build high-performing email marketing systems that generated millions in revenue while preserving each brand's unique voice and premium positioning. Key Responsibilities Designed and optimized high-converting email automation flows, including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and Customer Retention flows. Planned and executed strategic email campaign calendars that balanced educational, promotional, and value-driven content. Increased subscriber acquisition through A/B testing and optimization of lead capture forms, pop-ups, and signup experiences. Improved customer retention, repeat purchases, and customer lifetime value through data-driven segmentation and personalization. Analyzed campaign performance, conducted ongoing testing, and continuously optimized email marketing strategies for higher ROI. Collaborated with eCommerce brands to maintain consistent branding while maximizing email revenue. Key Achievements Generated an immediate $51,500 increase in email revenue within the first month by optimizing core automation flows, including Welcome Series and Abandoned Cart sequences. Increased email list growth by 57% in just three months through strategic A/B testing and optimization of lead capture forms. Built a strategic campaign calendar that increased monthly email revenue from $21,300 to $113,500 within four months. Increased email marketing's contribution to total store revenue from 25.30% to 46.86% in only five months. Helped multiple eCommerce brands generate millions of dollars in revenue through advanced email marketing, customer lifecycle automation, and conversion optimization. Delivered measurable improvements in engagement, conversion rates, customer retention, and overall marketing ROI across multiple client accounts.