
Mahehe Rifat
Short Form Expert Video Editor
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Creative Video Editor (Fashion & E-commerce)
TEP • Freelance
Dec 2025 - Present • 5 mos
Collaborated with a UK-based clothing brand to produce high-engagement video content for social media (TikTok, Instagram Reels, and YouTube). My focus was on transforming raw lifestyle and studio footage into scroll-stopping advertisements that drive sales and brand awareness. Key Contributions: Edited high-energy Instagram Reels and TikToks using trendy transitions and beat-syncing. Applied professional Color Grading to ensure apparel colors appeared vibrant and true-to-life. Designed and integrated Motion Graphics and modern text overlays for "Shop Now" call-to-actions. Optimized video formats for different platforms to maximize organic reach and ad performance. Managed fast-turnaround workflows using Adobe Premiere Pro and After Effects.