Anthony Mak

Digital Marketing & Client Acquisition Specialist

Upwork • Freelance

Apr 2025 - Jan 2026 • 9 mos

I specialize in helping businesses build scalable marketing systems that attract qualified leads, convert prospects into customers, and drive consistent revenue growth. With several years of experience in digital marketing, CRM optimization, and client acquisition strategies, I work with businesses across industries including legal services, health and supplement brands, travel agencies, and SaaS companies. My work focuses on creating structured marketing ecosystems that combine targeted advertising, conversion-focused websites, and automated follow-up systems to maximize lead generation and customer retention. Key Responsibilities: Develop and manage high-performing Google Ads and Meta Ads campaigns to generate qualified leads and customers Design conversion-focused websites and landing pages for law firms, travel agencies, and eCommerce brands Build client acquisition funnels that turn inquiries into consultations, bookings, or sales Implement CRM systems and email automation to improve lead nurturing and customer retention Conduct market research and audience targeting to reach high-intent prospects Monitor campaign performance and optimize strategies to improve ROI, cost-per-lead, and conversions Key Results: Helped businesses increase lead generation and client inquiries through targeted advertising campaigns Built automated marketing systems that improve follow-ups and customer engagement Designed professional websites that enhance brand credibility and conversion rates Delivered scalable digital marketing strategies that support sustainable business growth