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Nederlands
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Makiko K
@makik3
Japan Market Entry and Ecommerce Expert
Japan
Japans, Engels
Over mij
Hi, I’m a Strategic Marketing Professional with over 12 years of specialized experience in the Japanese market. I have a proven track record at top-tier advertising agencies and a global leader in the women's lingerie industry.
Are you a D2C brand looking to expand into Japan? To succeed here, mastering local giants like Rakuten and Yahoo! Shopping is essential. I bridge the gap between global brand standards and Japanese local execution.
Skills
Makiko K
offline •
Bekijk mijn diensten
Bedrijfsstrategie en innovatie
I will provide a strategic audit for your japan market entry
Werkervaring
Senior E-commerce Specialist
Global Women's Lingerie Brand • Fulltime
May 2023 - Present • 3 yrs
Global Women's Lingerie Brand Led digital marketing and e-commerce strategy for a global leader in the intimate apparel industry. Focused on expanding market share and maximizing profitability in Japan's unique e-commerce ecosystem. Key Achievements: Strategic SEO & Organic Growth: Achieved 130% year-over-year organic growth through data-driven SEO strategies and content optimization. Marketplace Excellence: Managed and optimized large-scale operations on Rakuten and Yahoo! Shopping, significantly increasing conversion rates. Supply Chain Optimization: Led logistics cost restructuring projects to improve overall business margins. Cross-Functional Leadership: Collaborated with global HQ to ensure brand consistency while localizing strategies for the Japanese consumer.
Top-tier Global Advertising Agency
Top-tier Global Advertising Agency (Dentsu Group) • Fulltime
Mar 2006 - Aug 2012 • 6 yrs 5 mos
Served as a Senior Marketing Professional at Japan's leading global advertising agency for over 10 years. Specializing in integrated marketing communications, celebrity/influencer casting, and digital strategy for top-tier national and international brands. Key Achievements & Responsibilities: Integrated Campaign Management: Orchestrated large-scale marketing campaigns for household names in Japan, ensuring seamless execution across digital and traditional media. Strategic Casting & Talent Relations: Managed high-budget celebrity and influencer casting projects, aligning talent with brand identity to drive mass-market engagement and social buzz. Digital Launch Expertise: Played a pivotal role in establishing and scaling digital marketing departments, helping legacy brands transition into the e-commerce and social media era. Budget & Account Oversight: Managed multi-million dollar advertising budgets with high precision, consistently delivering ROI that met or exceeded client expectations. Cross-Functional Strategy: Coordinated with creative, media buying, and PR departments to provide 360-degree marketing solutions tailored to the Japanese consumer's unique behavior. My foundation at the world’s most influential agency allows me to provide overseas brands with the "insider knowledge" necessary to compete and win in the complex Japanese market.
