Mansidigital

Digital Marketing Manager

Digital Authority Partners • Fulltime

May 2020 - Present • 6 yrs 2 mos

As the Digital Marketing Manager, I lead comprehensive strategies for international clients, managing monthly ad budgets exceeding £ 2000 across Meta, Google, and Bing Ads platforms. I've driven brand visibility and lead generation for diverse clients including Accrets International (B2B SaaS) Singapore, aster.co.uk/sales, moathomes.co.uk, connectwithhome.co.uk, Assist Biz (B2B SaaS), and riversideequestrian.ca. Leveraging Google Analytics, I analyze website traffic, user behavior, and campaign performance to optimize marketing efforts. I set up conversion events and tracking mechanisms to measure campaign effectiveness and ROI accurately. Additionally, I maintain monthly reports detailing key performance metrics such as website traffic, engagement rates, conversion rates, and return on advertising spend (ROAS). Furthermore, I handle the SEO aspects of Accrets International, and Assist Biz.