
Maria V
Skills

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Portfolio
Werkervaring
Senior Visual Designer | Custom Shopify & Bespoke WordPress Expert
Independent Consultant • ZZP
Nov 2024 - Present • 1 yr 6 mos
Specializing in high-end bespoke web architecture and premium UI/UX design for global clients. Over two decades of experience delivering custom-coded solutions that bridge the gap between stunning aesthetics and technical excellence. Core Focus: - Bespoke Development: Building lightning-fast Shopify (Liquid) and WordPress (PHP) themes from scratch—zero reliance on bloated page builders. - Strategic Design: Crafting unique visual identities and high-converting landing pages for small to medium-sized businesses. - Performance & CRO: Optimizing Core Web Vitals and user journeys to ensure maximum ROI and site speed. Throughout my 20-year career, I have helped brands scale by replacing generic templates with unique, high-performance digital products tailored to their specific market needs.
Head of Web | Lead Designer & Developer
Happy V • Fulltime
Aug 2019 - Oct 2024 • 5 yrs 2 mos
Orchestrated the complete digital evolution of a rapidly scaling e-commerce brand. I was responsible for the end-to-end design and technical architecture of the Shopify store. Key Achievements & Responsibilities: - Bespoke Architecture: Designed and developed a 100% custom Shopify theme from scratch (Liquid/CSS/JS). Zero reliance on templates or page builders, ensuring peak performance and brand uniqueness. - Scaling from Zero: Played a pivotal role in the brand's growth, scaling the platform from initial launch to over 150,000+ total orders. - Performance-Driven CRO: Implemented a continuous optimization strategy that achieved a consistent 10% month-over-month growth in Conversion Rate (CRO) through data-driven UI/UX refinements and A/B testing. - Technical Leadership: Managed the development roadmap and full-stack support, maintaining 99.9% uptime and high-speed performance during aggressive scaling phases.
Head UX/UI Designer | Art Director
LitRes • Fulltime
Oct 2010 - Oct 2015 • 5 yrs
Joined LitRes at its inception as a startup and spearheaded the visual and user experience strategy through a period of explosive growth, helping it become a market leader in the digital ebook industry. Key Achievements & Responsibilities: - Scalable UX Architecture: Architected the complete UX/UI ecosystem for a massive-scale digital platform. Designed complex user flows for search, cataloging, and digital consumption that handled millions of users. - Startup-to-Leader Growth: Played a core role in the company's evolution, ensuring the interface stayed intuitive and modern while the product range and user base grew exponentially. - Design System Leadership: Established the platform’s first comprehensive design system, ensuring visual consistency across all web interfaces and improving development efficiency. - Art Direction: Led the visual identity and brand aesthetics, balancing commercial goals with a high-end, user-centric design approach.