Mariam S.

PPC Media Buyer

Weblogic • Parttime

May 2025 - Dec 2025 • 7 mos

☑️ Set up and manage PPC campaigns across Google Ads, Meta Ads, Reddit Ads, LinkedIn Ads, and other platforms to drive qualified traffic and achieve client goals. ☑️ Monitor and optimize campaign performance, analyzing metrics such as CTR, CPC, CPA, ROAS, and conversion rates to ensure maximum efficiency and ROI. ☑️ Develop and implement A/B testing strategies for ad creatives, landing pages, and keywords to improve performance and user engagement. ☑️ Conduct keyword research and audience analysis to ensure targeting is relevant and effective, driving the right traffic to campaigns. ☑️ Analyze and report on campaign performance, providing actionable insights and recommendations for further optimization. ☑️ Collaborate with cross-functional teams (designers, content creators, etc.) to ensure ad creatives, landing pages, and videos align with campaign objectives. ☑️ Stay updated with the latest trends and best practices in PPC advertising, ensuring campaigns remain competitive and effective across all platforms.

PPC Media Buyer / Traffic Manager

The Setters Agency • Fulltime

Sep 2024 - Dec 2025 • 1 yr 3 mos

☑️ Set up and manage PPC campaigns across Google Ads and other platforms to drive qualified traffic and achieve client goals. ☑️ Monitor and optimize campaign performance, analyzing metrics such as CTR, CPC, CPA, ROAS, and conversion rates to ensure maximum efficiency and ROI. ☑️ Develop and implement A/B testing strategies for ad creatives, landing pages, and keywords to improve performance and user engagement. ☑️ Edit videos for ad campaigns, ensuring high-quality, engaging content that captures attention and drives conversions. ☑️ Optimize landing pages for higher conversion rates by analyzing user behavior, adjusting copy, design, and CTAs, and implementing best practices. ☑️ Conduct keyword research and audience analysis to ensure targeting is relevant and effective, driving the right traffic to campaigns. ☑️ Analyze and report on campaign performance, providing actionable insights and recommendations for further optimization. ☑️ Collaborate with cross-functional teams (designers, content creators, etc.) to ensure ad creatives, landing pages, and videos align with campaign objectives. ☑️ Stay updated with the latest trends and best practices in PPC advertising, ensuring campaigns remain competitive and effective across all platforms.

PPC Media Buyer

Imperial Ecom • Fulltime

Feb 2023 - Dec 2024 • 1 yr 10 mos

☑️ Set up and manage Facebook and TikTok ad campaigns for clients, ensuring they meet specific goals and objectives. ☑️ Monitor campaign performance and optimize ads to improve ROI, adjusting targeting, creatives, and budgets as needed. ☑️ Collaborate with clients through chat apps to understand their needs, discuss campaign strategies, and provide regular updates. ☑️ Upsell additional services or packages to clients, driving revenue growth and earning commission based on sales performance. ☑️ Analyze data from Facebook and TikTok ads to report on key metrics such as CTR, CPC, CPA, ROAS, and overall campaign performance, providing actionable insights to clients. ☑️ Create compelling ad creatives and copy tailored to client objectives, ensuring high engagement and conversion rates. ☑️ Test and implement A/B strategies to continually improve ad performance and campaign results. ☑️Stay updated on the latest trends, features, and best practices for Facebook and TikTok advertising to ensure clients are using cutting-edge strategies.