
Mariana L
Regional Employer Branding Talent Attraction Lead
Skills

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Werkervaring
AME & LATAM Talent Attraction Specialist
Vestas • Fulltime
Mar 2024 - Present • 2 yrs 5 mos
Lead Employer Branding and Talent Attraction strategy for LATAM and AME, operating within a centralized global model. Responsibilities include activating and localizing EVP initiatives, developing employee storytelling and content strategies, managing employer brand assets, and leading Education & Early Careers initiatives. Represents the regions in global forums and manages budget, KPIs, and performance tracking.
Branding & Integrated Communication Specialist
Terra • Fulltime
Dec 2021 - Mar 2023 • 1 yr 3 mos
Led branding and communication strategies across Terra’s portfolio. Developed and executed the 'New Terra' repositioning strategy and managed corporate communications and brand governance. Directed PR, social media, and external communications while overseeing content strategy across online and offline channels and managing agency partnerships and budgets.