
Mario Vicente
PPC Manager and Digital Marketing Expert
Skills

Bekijk mijn diensten


Portfolio
Werkervaring
PPC Manager
Widileads • Fulltime
Dec 2022 - Present • 3 yrs 10 mos
1. Full-Funnel Paid Advertising Strategy: End-to-end management, scaling, and optimization of lead generation campaigns across Google Ads, Bing Ads, and paid social (Meta, LinkedIn, TikTok) using all formats (Search, PMax, Video, Display, Native, and Social). 2. European Market Expansion: Execution of high-converting international campaigns tailored to target European markets through advanced audience segmentation and localized market trend analysis. 3. Data-Driven Optimization & Reporting: Continuous performance monitoring, multivariate testing, and deep-dive analytics to lower CPL, maximize SQL quality, and optimize multi-channel ROAS.
PPC Manager
Widitrade • Fulltime
Jan 2022 - Present • 4 yrs 9 mos
1. Paid Search & PPC (Google Ads & Bing Ads): End-to-end management, setup, and optimization of Search, Performance Max (PMax), Video, Discovery, and Display Remarketing campaigns, aiming to expand search engine presence and maximize ROI. 2. Audience Strategy & Keyword Research: Exhaustive keyword research, emerging market trend identification, and precise audience segmentation to capture high-intent traffic. 3. Multi-Channel Acquisition: Execution and scaling of Native Advertising campaigns (Taboola) and targeted Push Notifications (Desktop & Mobile). 4. Email Marketing & A/B Testing: Campaign creation, strategy, and continuous optimization for Email Marketing through structured A/B testing to drive engagement and conversions. 5. Analytics, Monetization & Reporting: Performance tracking and metric analysis using Google Analytics, monetization management via Google AdSense, and data-driven strategic reporting.