Marissa M

Owner

Just A Good Book Publishing

Oct 2024 - Present • 2 yrs

I am a published author and the owner of Just A Good Book Publishing. Thanks to my extensive marketing background I’ve been able to authentically connect to readers and retailers selling nearly 1,300 copies of my debut novel in just over a year—4.8x higher than the entire lifetime sales of the average indie book. Leveraging my extensive corporate marketing experience, I use the same principles to create strategic marketing plans for fellow authors. I also provide design and influencer marketing services. I specialize in experiential marketing focused on live events to drive engagement and sales. My specific event formula resulted in the sale of 101 copies of my book in a single day. In addition, I write a publication on Substack called Plot Twist, which provides authors with actionable marketing strategies. It was ranked #12 in the Rising Fiction category for all of Substack for its clear writing and unique marketing topics. Finally, I provide businesses of any industry with freelance content writing and marketing services. As an experienced marketing writer with a firm grasp on language, I have a deep understanding of how to adapt my writing style and campaign strategy based on the audience or the brand I am working for.

Manager of Business Strategy (Sensor Tower) 2024 Mobile Strategy Consultant (data.ai), 2022 - 2024 data.ai acquired by Sensor Tower in 2024

Sensor Tower

Oct 2022 - Sep 2024 • 1 yr 11 mos

I worked with some of the largest brands in the world, providing them with answers to key mobile questions, which helped them understand, plan, and track the performance of their mobile apps. I produced market intelligence reports and conducted data analysis to develop competitive insights, focusing on a number of different mobile goals, including user acquisition, user experience, App Store Optimization (ASO), engagement, retention, and sentiment analysis. In this highly strategic role, I combined research with mobile data analysis to tell the story behind the data, which guided recommendations, outputs, and product roadmaps.

Manager, Strategic Consulting,

Epsilon US

Oct 2021 - Oct 2022 • 1 yr

I led the mobile consulting practice for the Digital Strategy and Customer Experience team at Epsilon. I worked with top tier clients in industries such as retail, CPG, QSR, and sports and entertainment, to plan and optimize the strategy behind mobile marketing campaigns and user experience, focusing on mobile apps and SMS. Strategy work included mobile audits and maturity assessments of existing channels, competitive analysis, acquisition and onboarding tactics, content planning, and reactivation recommendations. To create an omnichannel experience, I regularly worked with the email marketing, search, social, and loyalty teams to create a holistic brand strategy and a seamless customer experience, including planning out user journeys and channel prioritization mix. I also created thought leadership pieces, that I presented both internally and externally to clients for continued education on changes in the mobile landscape and to highlight unique features and campaigns within the mobile space. I directly managed one employee and indirectly managed an additional three employees. I enjoyed mentoring my group, while facilitating their career growth.