
Marjia Laizu
Email Marketing Expert
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Klaviyo Email Marketer
Deerhandmade • Parttime
Nov 2025 - Apr 2026 • 5 mos
DeerHandmade - Email Marketing & Klaviyo Specialist Managed email marketing and Klaviyo activities for DeerHandmade, a premium leather goods brand. Responsible for building and managing customer email journeys, branded email campaigns, and marketing automation focused on customer engagement and retention. Key responsibilities: Set up and manage Klaviyo email marketing and automation Build and optimize automated flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, and Review flows Design professional, brand-aligned email templates Plan and manage promotional, seasonal, educational, and product-focused campaigns Develop a 12-month email marketing campaign calendar Create an omnichannel marketing plan covering Email, SMS, and other customer touchpoints Maintain consistent brand messaging, visual identity, and customer experience Support Shopify–Klaviyo integration, audience segmentation, and campaign targeting Analyze campaign performance and continuously improve email marketing activities