Obi Samuel

Gourmet Jam and Preserve Collection Labels

FOOD DEALS SUPPLY • ZZP

Apr 2026 - May 2026 • 1 mo

A farmer's market jam producer wanted to move into gift retail but their hand-stamped labels looked homemade in a way that didn't justify a gourmet price. Retailers at specialty food stores rejected the brand based on packaging presentation alone. Created a 14-SKU label system with watercolor-style fruit illustrations, vintage serif typography, and a coordinated top-lid label for each jar. Supplied print-ready files for both digital and letterpress printing. The brand was accepted by three specialty food retailers within 60 days.

Fitness & Lifestyle Brand Digital Magazine

Sportball • Freelance

Apr 2026 - Apr 2026 • 0 mos

A fitness influencer launching her own supplement line wanted a quarterly digital magazine but had no design background and couldn't afford an agency retainer. Previous attempts resulted in Canva templates that felt amateurish and off-brand. Built a reusable magazine template system across 40 master layout pages covering feature articles, product spotlights, workout spreads, and interview formats. The client now self-publishes quarterly issues that have grown her email list by 18,000 subscribers.

Protein Supplement Tub Label — Gym Brand Launch

HEALTH NIB • Freelance

Mar 2026 - Mar 2026 • 0 mos

A personal trainer launching his own supplement line needed packaging that could compete on gym retail shelves with established brands. His initial brief described aspirations for a "premium athletic feel" but he had no brand identity, no logo, and no color direction. Developed the full brand identity alongside label designs for three tub sizes and a shaker bottle label. The design language used angular geometric shapes, a charcoal-and-electric-orange palette, and performance-focused macro breakdown infographics on the reverse. The brand launched in 12 gym retail locations simultaneously.