Imam Hossain

CEO

Haque Digital LLC • ZZP

May 2021 - Present • 5 yrs

• Developed and executed full-funnel digital marketing strategies across Meta, Google, and TikTok, driving consistent growth for global eCommerce and service-based clients. • Led paid advertising operations with budgets ranging from $5K–$25K/month, achieving ROAS improvements of 2.5x–4.2x through optimized campaign structures and data-driven decision making. • Directed creative strategy, including UGC concepts, ad angles, and testing frameworks, resulting in higher CTRs, lower CPAs, and stronger conversion rates. • Managed end-to-end client acquisition systems- offer creation, landing pages, A/B testing, email flows, and retargeting funnels. • Oversaw a cross-functional team for ad operations, Shopify store setup, copywriting, and analytics, ensuring consistent performance delivery. • Implemented advanced tracking setups (Pixel, Conversion API, GA4, UTMs) to ensure accurate attribution and reporting. • Built high-converting Shopify stores, optimized product pages, and improved checkout flows to increase overall purchase rates. • Conducted weekly performance audits, competitor analysis, and data reporting to refine scaling strategies and reduce wasted ad spend • Trained junior marketers on media buying best practices, creative testing methods, and platform updates. • Acted as the primary point of contact for international clients, maintaining strong communication, retention, and satisfaction rates

DIGITAL MARKETING MANAGER

SKILL BOUNTY • Fulltime

Oct 2022 - May 2023 • 7 mos

• Planned and managed digital marketing strategies to increase brand awareness, student enrollment, and online presence across multiple platforms. • Oversaw social media activities, content calendars, and campaign execution on Facebook, Instagram, LinkedIn, and YouTube. • Managed paid advertising campaigns (Facebook Ads & Google Ads) to generate leads, conversions, and course sign-ups. • Analyzed campaign performance, tracked KPIs, and optimized ads for maximum ROI and cost efficiency. • Collaborated with the creative team to develop promotional videos, graphics, and marketing materials aligned with brand goals. • Conducted market research and competitor analysis to identify trends, audience interests, and growth opportunities. • Coordinated with instructors and internal teams to promote new courses, events, and enrollment campaigns. • Implemented email marketing strategies to nurture leads, re-engage inactive audiences, and increase conversions. • Monitored website traffic, user behavior, and funnel performance using analytics tools to improve overall campaign effectiveness. • Prepared detailed weekly and monthly performance reports for management and helped shape future marketing strategies.