
Damjan M.
Brand and Marketing Strategy Consultant
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Portfolio
Werkervaring
Brand and marekting consultant
Orange Banana • Fulltime
Dec 2025 - Present • 8 mos
Founded Orange Banana Creative Studio to help founders and businesses escape generic thinking and find real brand and marketing clarity. Built and implemented the Brand Anatomy framework, a structured strategy process that defines purpose, positioning, messaging, and voice before any design or execution begins. Concept proven through work with personal brands and small businesses, with a clear focus on growing toward founders and scaling companies.
Marketing Manager
I-RE • Fulltime
Sep 2024 - Dec 2025 • 1 yr 3 mos
Led strategic marketing planning for 2025–2026 with a focus on end-to-end commercial pipeline analysis across top, middle, and bottom of funnel. Conducted detailed CRM and pipeline reviews to identify conversion bottlenecks and structural misalignment across Sales and Operations. Re-engineered the commercial pipeline structure to improve marketing-to-sales alignment and enable data-driven leadership decisions. Designed a scalable demand generation framework across LinkedIn, email, gated content, and industry events. Acted as strategic marketing partner to the Co-CEO, advising on brand positioning, priorities, and growth initiatives. Managed marketing budgets, monitored ROI, and introduced structured performance reporting.
Marketing Strategist
OIP InsurTech • Fulltime
Sep 2021 - Jun 2024 • 2 yrs 9 mos
Led integrated B2B marketing across the US, UK, and Canadian insurance markets, developing multi-channel strategies aligned with sales objectives and long-term business goals. Managed marketing budget planning and performance tracking, optimizing spend based on ROI and lead quality. Led a team of four, coordinating marketing, sales, and leadership alignment. Owned a full corporate website redesign as project manager, coordinating internal stakeholders and external vendors. Supported corporate communications, thought leadership positioning, and executive visibility initiatives.