Lauren M
Product Development, Merchandising, and Branding
Skills
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Werkervaring
VP of Product Development, Merchandising & Branding
WeeSprout • Fulltime
Dec 2021 - Aug 2026 • 4 yrs 8 mos
- Owned end-to-end product development across core baby and toddler categories, taking products from concept through launch and ongoing lifecycle updates. - Identified and validated new product and category opportunities using parent insights, market trends, and brand priorities to shape the product and merchandising roadmap. - Defined assortments, pricing, and packaging direction with ownership to support e-commerce, retail, and wholesale growth. - Led a small team across Product Development, Customer Care, Social Media, and Compliance, collaborated with Operations, Finance, and Digital Advertising to align category strategy, launch execution, brand presentation, and customer experience