Mary A

Creative Brand Designer

JULIA LEIFERT • Freelance

Mar 2026 - Present • 7 mos

Provided creative design support across branding and digital business materials, with an emphasis on modern aesthetics, clear communication, and consistent visual presentation. Projects included logo concepts, brand identity development, digital assets, and professionally structured Canva templates. For identity projects, I focused on developing visual directions that reflected the purpose and personality of the business. This included exploring logo styles, typography, composition, visual consistency, and brand applications to create a recognizable foundation that could be used across multiple platforms. I also handled practical design requirements such as ebooks, lead magnets, workbooks, freebie resources, invoices, receipts, quotations, and other editable business documents. Each asset was structured to remain clean, easy to understand, and convenient for future editing. This project experience further developed my ability to combine creative thinking with practical problem-solving. Instead of treating every request as simply another design task, I focused on identifying what the client needed the design to accomplish and building the visual solution around that goal. The result was a more consistent, functional, and professional brand experience across different materials.

Brand & Visual Designer

Dave Sinclair Ford • Freelance

Jul 2023 - Present • 3 yrs 3 mos

Worked on a range of visual design projects focused on creating a consistent, professional, and functional brand presence. My work covered logo development, visual identity systems, branded business materials, and editable Canva templates designed around practical business needs. I approached each project by first understanding the purpose behind the design rather than simply creating something visually attractive. For brand-related work, I developed clean logo concepts, refined typography and visual direction, and helped establish a cohesive look that could be applied across different business touchpoints. I also created editable Canva resources including ebooks, lead magnets, workbooks, freebie templates, invoices, receipts, quotes, and other business documents. Particular attention was given to layout, readability, spacing, hierarchy, consistency, and ease of editing. The experience strengthened my ability to turn broad ideas into organized visual systems while maintaining a polished and professional appearance. Whether the requirement was a complete identity or a single business asset, my focus remained on creating designs that communicate clearly, look credible, and are practical for everyday use.