
Farzana Alam
Premium Graphic Designer I Brand Identity Expert for North American Agencies
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Lead Creative
Cansoft Technologies • Fulltime
Jan 2023 - Mar 2026 • 3 yrs 2 mos
As the Senior Creative Lead for a premier Canadian SEO and marketing firm, I managed the end-to-end visual strategy for 50+ North American clients. My role was comprehensive, bridging the gap between high-end design and digital marketing performance. Key Achievements & Responsibilities: 1. Full-Scale Branding: Led the creation of logos, comprehensive brand guidelines, and corporate identities (Business cards, ID cards, Stationery). 2. Digital & SEO Strategy: Designed high-conversion website mockups and UI elements tailored for SEO performance. 3. Marketing Collateral: Produced all agency-level print and digital assets, including brochures, flyers, posters, and banners. 4. Content Management: Developed and executed monthly content calendars, including social media design, scheduling, and short-form video content. 5. Strategic Growth: Collaborated with the executive team to design high-stakes client proposals and pitch decks that secured major contracts.