
Marv
Social Media Manager for Organic Social Media Growth Expert
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Social Media Manger & Digital Marketing Specialist
Glow Hair Extension • Freelance
Nov 2025 - Mar 2026 • 4 mos
Senior Social Media Manager & Digital Marketing Specialist | Beauty Niche Glow Hair Extension company (Strategic Specialist) | 2021 - Present Holistic Brand Growth: Directed end to end social media operations and digital marketing funnels for high end hair extension brands and luxury salons, achieving a documented 35% average increase in organic booking rates and digital storefront inquiries through high intent engagement strategies and strategic funnel optimization. Viral Content Engineering: Produced scroll stopping Reels and TikTok video concepts specifically for the hair and beauty industry. These focused on dramatic hair transformations, lash extension applications, and salon behind the scenes footage that achieved viral reach and sustained follower retention across diverse demographics on Instagram and TikTok. Omnichannel Strategy: Orchestrated multi-platform growth across Instagram, TikTok, Facebook, and LinkedIn, tailoring the visual aesthetic and brand voice for each platform to maximize unique audience reach. This included precision posting schedules that perfectly aligned with seasonal salon promotions and major Shopify product drops. Advanced Shopify Integration: Managed the social to store sales pipeline for hair extension Shopify stores, utilizing strategic Instagram Shop integration, Facebook product tagging, and persuasive copywriting to drive high quality traffic directly to product pages, significantly increasing conversion rates.