Masud

Email Marketing Expart

Plan International • Freelance

Dec 2022 - Aug 2025 • 2 yrs 8 mos

📧 Head of Email Marketing (Freelance) – Plan International Bangladesh Duration: 2 Years 🔹 Job Description: As the Head of Email Marketing, I was responsible for leading and executing strategic email marketing initiatives to support organizational campaigns, outreach, and engagement goals. 🔹 Key Responsibilities: Developed and implemented email marketing strategies aligned with campaign objectives Managed and supervised bulk email campaigns and outreach programs Led email list building, segmentation, and database management Ensured email list cleaning and verification, maintaining high deliverability with minimal bounce rates Created and optimized cold email campaigns for outreach and partnerships Designed engaging email content and templates to improve open and click-through rates Monitored and analyzed campaign performance (open rate, CTR, conversions) Conducted A/B testing to optimize campaign effectiveness Coordinated with teams to support awareness campaigns and program promotions Maintained compliance with data protection and email marketing standards 🔹 Key Achievements (Optional – you can customize): Achieved less than 1% bounce rate through advanced email cleaning Improved campaign engagement and outreach effectiveness Delivered high-quality, targeted communication to stakeholders.

Communication Coordinator

ActionAid International • Freelance

Dec 2020 - Oct 2022 • 1 yr 10 mos

📧 Communication Coordinator (Email) & Marketing Expert – Freelance Organization: ActionAid Bangladesh Duration: 1 Year 🔹 Job Description: As a Communication Coordinator (Email) and Marketing Expert, I was responsible for managing strategic email communication, digital outreach, and marketing campaigns to support organizational programs and engagement initiatives. 🔹 Key Responsibilities: • Planned and executed email communication strategies for campaigns and stakeholder engagement • Managed bulk email marketing and targeted outreach campaigns • Coordinated and maintained email databases, ensuring proper segmentation and organization • Performed email list cleaning and verification to maintain high deliverability and reduce bounce rates • Created compelling email content, newsletters, and campaign messages • Supported awareness campaigns through cold email outreach and digital promotion • Monitored campaign performance including open rates, click rates, and engagement metrics • Conducted A/B testing to improve email effectiveness • Collaborated with teams to ensure consistent and impactful communication • Maintained compliance with data privacy and email communication standards 🔹 Key Achievements (Optional): • Achieved high email deliverability with minimal bounce rates • Improved engagement through targeted and well-segmented email campaigns • Delivered consistent, high-quality communication for organizational impact