Mateo Rico

Wix website designer

Wix Patriots Agency • Freelance

Mar 2023 - Present • 3 yrs 6 mos

I work as a Wix Website Specialist, creating professional websites for businesses, service providers, and online stores. My experience includes Wix website design, Wix Booking, Wix eCommerce, responsive layouts, website customisation, and user-friendly page structures. When I was introduced to Wix, I began working with an international team, which gave me the opportunity to collaborate closely with team members from Germany, France, and Brazil. Through this experience, I developed strong communication skills and became fluent in German, French, and Brazilian Portuguese. Key Achievements: • Created and customised 40+ Wix websites for different business niches. • Built 15+ Wix Booking systems for service-based businesses. • Developed 10+ Wix eCommerce stores with organised product pages and shopping features. • Designed responsive layouts optimised for desktop, tablet, and mobile devices. • Improved website navigation and page structure to create smoother user experiences. • Integrated booking, contact, forms, and other business-focused website features. • Collaborated with international team members across German, French, and Brazilian markets. • Delivered branded Wix websites tailored to each client's goals and visual identity.

Senior Google Ads Specialist

Digital Agency • Freelance

May 2020 - Sep 2022 • 2 yrs 4 mos

I work as a Google Ads Specialist, helping businesses attract targeted traffic, generate qualified leads, and improve online visibility through strategic PPC campaigns. I handle campaign setup, keyword research, ad creation, audience targeting, conversion tracking, and continuous optimisation. Key Achievements: • Managed and optimised 30+ Google Ads campaigns across different business niches. • Researched and organised 500+ relevant keywords for targeted campaigns. • Created and tested 100+ ad variations to improve campaign engagement. • Set up conversion tracking for leads, calls, forms, and key website actions. • Improved click-through rates by refining ad copy, keywords, and targeting. • Reduced irrelevant traffic through search-term analysis and negative keyword optimisation. • Generated 1,000+ tracked conversions across multiple campaigns. • Optimised campaigns weekly based on CTR, CPC, conversions, and search-term data. • Created detailed performance reports to monitor campaign growth and conversion trends. • Helped businesses reach more relevant audiences and improve their online lead-generation process.