Mateus

Music Promotion Consultant

Fiverr • ZZP

Jan 2024 - Present • 2 yrs 6 mos

As a Music Promotion Consultant on Fiverr, I provide professional music marketing and promotion services to independent artists, bands, producers, labels, and music entrepreneurs seeking to increase their visibility and audience reach. My services are designed to help clients develop effective promotional strategies tailored to their specific goals and musical style. I specialize in creating customized music marketing campaigns that focus on audience growth, artist branding, streaming platform visibility, and long-term career development. By leveraging my experience as both a music producer and promoter, I help artists navigate the challenges of promoting music in an increasingly competitive industry. My responsibilities include analyzing artist profiles, evaluating marketing opportunities, developing promotional roadmaps, and providing guidance on music release strategies. I assist clients with Spotify promotion, SoundCloud marketing, social media growth, playlist outreach, and overall digital presence optimization. Over the years, I have worked with artists from a wide variety of genres, helping them establish stronger connections with their target audiences and improve their online visibility. I focus on practical, data-driven promotion methods that prioritize authentic audience engagement and sustainable growth. In addition to campaign planning, I offer strategic consulting designed to help artists better understand music marketing, audience behavior, and industry best practices. My goal is to provide artists with the tools, knowledge, and promotional support needed to build successful music careers. Today, I continue to work with artists worldwide through Fiverr, helping them elevate their music, expand their reach, and create meaningful opportunities for growth within the global music industry.

Spotify Music Promotion Specialist

Spotify • Freelance

Jan 2021 - Dec 2023 • 2 yrs 11 mos

As a Spotify Music Promotion Specialist, I worked closely with independent artists, emerging musicians, record labels, and music managers to help increase visibility and engagement on Spotify. My responsibilities included developing customized promotional strategies designed to help artists reach targeted audiences and improve their overall streaming performance. I conducted extensive audience research to identify listener demographics, music preferences, and market opportunities. Using this data, I created promotional campaigns that focused on increasing artist exposure through playlist marketing, social media promotion, influencer outreach, and audience engagement strategies. Throughout my experience, I assisted artists in optimizing their Spotify profiles, improving release strategies, and maximizing the impact of new music launches. I analyzed campaign performance using streaming data and audience insights to refine promotional efforts and improve results over time. My work involved collaborating with artists across multiple genres, including Hip-Hop, Afrobeats, Pop, R&B, Electronic, Gospel, and Latin Music. This experience allowed me to develop a deep understanding of the music industry's evolving landscape and the factors that contribute to sustainable artist growth. Through strategic promotion and audience-focused campaigns, I helped artists strengthen their digital presence, expand their listener base, and build long-term engagement with fans. My experience in Spotify promotion provided valuable insight into music marketing, streaming growth, and artist development, which continues to influence my work today.

SoundCloud Music Marketing & Promotion Manager

SoundCloud • Parttime

Mar 2019 - Feb 2020 • 11 mos

As a SoundCloud Music Marketing & Promotion Manager, I focused on helping independent artists establish a strong presence on one of the world's leading music discovery platforms. My role involved designing and executing promotional campaigns aimed at increasing plays, engagement, audience retention, and artist visibility. I worked directly with artists to understand their goals, target audience, and branding objectives. Based on these insights, I developed tailored promotional plans that combined organic marketing strategies, content promotion, social media engagement, and audience development techniques. A significant part of my work involved helping artists improve their profiles, optimize release schedules, and enhance their overall presentation to attract new listeners. I monitored performance metrics, evaluated campaign effectiveness, and adjusted promotional activities to maximize growth opportunities. Throughout this role, I gained extensive experience promoting music across various genres and supporting artists at different stages of their careers. I developed expertise in identifying audience trends, analyzing listener behavior, and creating strategies that encouraged long-term fan engagement. In addition to promotional activities, I advised artists on branding, content planning, and audience communication to help them build stronger relationships with listeners. My work contributed to improved visibility, stronger audience engagement, and sustainable growth for numerous independent artists seeking to expand their reach through SoundCloud. This experience strengthened my understanding of digital music promotion and reinforced my passion for helping artists connect with audiences worldwide through effective marketing strategies.