m
max_kurcenko

Max Kurcenko

@max_kurcenko

iGaming CRM Specialist Lifecycle Retention Casino and Sportsbook Strategy

Letland
Engels, Russisch, Lets
Sommige informatie wordt in het Engels weergegeven.
Over mij
With 13+ years in the iGaming industry, I help businesses improve customer retention, engagement, and lifetime value through data-driven CRM strategies. My experience spans from Live Dealer, VIP & Premier Customer Service, and VIP Customer Service Supervisor to CRM Executive, CRM Specialist, CRM Manager, and Head of CRM. Skilled in Optimove, Fast Track, Salesforce, Smartico, and Xtremepush, I create effective customer journeys, lifecycle campaigns, segmentation, automation, and VIP retention strategies that deliver measurable results.... Lees meer

Skills

m
max_kurcenko
Max Kurcenko
offline • 

Bekijk mijn diensten

Campagnemanagement
I will create and optimize your CRM strategy for customer retention
VanafUS$ 200 / projectMeer informatie

Portfolio

Werkervaring

LinkedIn

Head of CRM

LinkedIn • Fulltime

Aug 2025 - Feb 2026 • 6 mos

Led CRM strategy across Peru, Chile and Argentina, with full ownership of retention performance campaign innovation and cross-functional execution. Drove player engagement through gamification, data-led experimentation and continuous testing, while managing the CRM team, CMS content and budget, and reporting on performance to key stakeholders. • Developed and executed CRM strategy for LATAM markets (Peru, Chile, Argentina) Implemented gamification mechanics to drive player engagement and retention Led A/B testing programs to optimise campaign performance and customer journeys Created end-to-end lifecycle strategies, mapping touchpoints across the full player journey Managed bonus strategy and budget, ensuring optimal ROl and player value Oversaw CMS management, content updates and site merchandising Managed CRM team and day-to-day retention operations Delivered performance reporting and insights to key stakeholders