
Muhammad BIlal
Graphic Designer, Brand Identity, AI Video Specialist
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Art Director
Graficodo • Freelance
Mar 2025 - Present • 1 yr 5 mos
As an Art Director at Graficodo, I lead creative projects from concept development to final delivery, ensuring every design meets high-quality visual and branding standards. My role involves collaborating with designers, video editors, and marketing professionals to deliver impactful creative solutions for clients across multiple industries. I oversee the development of products for the Etsy marketplace, with a strong focus on pet-related projects, including product research, creative direction, branding, listing visuals, and print-on-demand assets. I work closely with the design team to create engaging, market-ready products that align with current e-commerce trends and customer expectations. In addition to e-commerce projects, I lead the YouTube Automation team by managing content workflows, developing creative strategies, supervising video production, and ensuring consistent quality across educational, entertainment, and children's content. My responsibilities include coordinating script development, thumbnail design, animation, video editing, SEO optimization, and publishing strategies. I also provide guidance and creative support to our freelance digital marketing team whenever required. This includes assisting with branding, social media content, advertising creatives, campaign planning, visual communication, and overall marketing strategy to help clients achieve stronger online visibility and business growth. With a passion for creativity, leadership, and problem-solving, I focus on delivering innovative visual solutions while maintaining efficient workflows and high client satisfaction. My experience in branding, digital design, e-commerce, YouTube content production, and creative team management enables me to successfully handle multiple projects and contribute to business growth through strategic design and effective collaboration.