Arafat R.

Web Analytics and Conversion Tracking Specialist

Fiverr • ZZP

Oct 2024 - Present • 2 yrs

I work as a Web Analytics and Conversion Tracking Specialist, helping businesses collect accurate data, measure marketing performance, and improve advertising decisions. I build, audit, and troubleshoot tracking systems for ecommerce stores, service businesses, agencies, and lead-generation websites. My focus is on implementing reliable browser-side and server-side tracking, reducing missing or duplicate events, and ensuring each setup is properly tested before delivery. Core expertise includes: ✔Google Tag Manager setup, configuration, and troubleshooting ✔Google Analytics 4 setup and custom event tracking ✔GA4 ecommerce and enhanced ecommerce tracking ✔Google Ads conversion tracking implementation ✔Google Ads Enhanced Conversions setup ✔Meta Pixel installation and event configuration ✔Meta Conversion API and server-side tracking ✔Event ID implementation and deduplication ✔Event Match Quality improvement ✔Consent Mode V2 implementation ✔Custom dataLayer and JavaScript event tracking ✔Cross-domain and iframe tracking solutions ✔Tracking audits, debugging, and error resolution ✔Shopify, WordPress, WooCommerce, Wix, and custom website tracking ✔Setup verification, documentation, and recorded walkthroughs I aim to provide every client with a clean, reliable, and clearly documented tracking system that supports better marketing decisions.