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mdrashid_ansari

Rashid Ansari

@mdrashid_ansari

Consumer Insights and Market Intelligence

India
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Insight-led professional with a dual foundation in market research and banking. I transform data into strategic stories, guiding decisions across pricing, segmentation, and consumer behavior. Experienced in personalizing financial strategies and decoding client dynamics, I bring analytical depth, empathy, and adaptability to every challenge—delivering impact across both regulated tobacco industries and financial services... Lees meer

Skills

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mdrashid_ansari
Rashid Ansari
offline • 

Bekijk mijn diensten

Consultatie
I will do market research insights from data
VanafUS$ 500 / projectMeer informatie

Portfolio

Werkervaring

Senior Research Manager

Kantar • Fulltime

Aug 2021 - Present • 4 yrs 10 mos

Project Strategy & Client Engagement: • PoC for global clients, shaping project scope and aligning on strategic goals • Defined custom hypotheses and analysis goals for regulated categories like tobacco • Collaborated with BAT to align research insights with marketing and portfolio objectives Pricing & Segmentation Analytics: • Designed and led quantitative studies like conjoint, Tipping Point, Moment Analysis etc. • Interpret multi-market datasets to develop actionable insights Field Execution & Operational Oversight: • Led global fieldwork operations across multiple regions, ensuring smooth survey execution, robust data quality through QA and sampling controls, and seamless coordination with finance and operations for timely billing and reconciliation. Storytelling & Presentation Leadership: • Translate data findings into compelling narratives using visual frameworks, executive-ready dashboards • Lead client debriefs with strategic recommendations that connect insights to outcomes • Co work with other researchers on building insight-rich decks that go beyond numbers Global Exposure & Domain Expertise: • Market Experience: Executed research across multiple markets, adapting frameworks to diverse cultural, regulatory, and behavioral contexts • Domain Focus: Specialized in tobacco segment research, navigating brand sensitivities, legal compliance, and adult consumer engagement strategies • Client Collaboration: Long-standing collaboration with British American Tobacco on pricing and segmentation KEY SKILLS: | Analytical Rigor | Storytelling & Client Impact | Conjoint analysis | Strategic presentation development | Segmentation frameworks | Visual storytelling with PowerPoint | Behavioral insight