Mehboob Ilahi

Advertising Manager

amz heave • Fulltime

Oct 2024 - Present • 1 yr 7 mos

Advertising Manager | Performance Marketing & Growth Specialist I am a results-driven Advertising Manager with hands-on experience scaling brands through data-driven advertising strategies and organic growth optimization. I specialize in building, optimizing, and scaling ad accounts to increase revenue while improving profitability and long-term brand visibility. I have successfully managed monthly ad spend of up to $1.5M, delivering consistent growth across multiple product categories including household, apparel, supplements, sports, jewelry, electronics, and beauty. My experience spans major international markets including US, UK, Germany, Italy, France, Belgium, Spain, and the Netherlands. What I do best: 1- Develop and execute full-funnel advertising strategies 2- Scale profitable campaigns while controlling ACOS and improving ROI 3- Optimize product listings for higher conversion rates 4- Improve organic rankings through structured advertising frameworks 5- Perform in depth market and competitor analysis 6- Launch, test, and scale campaigns using data-backed targeting strategies Proven Results: 1- Helped a low-priced product scale by identifying conversion issues in product images and optimizing listings. After restructuring campaigns using TOS modifiers and performance-based bidding, the account achieved 86% sales growth within two weeks, despite initial high ACOS during the learning phase. 2- Revived underperforming accounts suffering from high ad spend and low organic growth by eliminating poor-performing targets, launching new market-researched targeting strategies, and restructuring campaigns resulting in strong revenue growth and restored profitability. I take a structured, analytical approach to advertising with a strong focus on scalability, profitability, and sustainable organic growth. My goal is to turn ad spend into predictable revenue and help brands grow with long-term performance in mind.