Mehedi Hasan

Tracking Expert

Blink

Mar 2025 - Present • 1 yr 2 mos

Worked as a Tracking Expert at Blink, where I specialized in implementing advanced tracking solutions to help businesses collect accurate marketing and user behavior data. My role involved setting up Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking systems for websites and landing pages. I ensured that key user interactions such as form submissions, purchases, button clicks, and lead generation events were properly tracked and reported. I also implemented advertising platform tracking including Google Ads conversion tracking, Meta Pixel, and other marketing pixels to support performance marketing campaigns. Additionally, I worked on custom data layer setups, debugging tracking issues, and optimizing analytics implementations to improve data reliability. Key Achievements: - Implemented end-to-end conversion tracking systems for multiple marketing campaigns - Configured custom events and data layers for accurate user behavior tracking - Improved data accuracy across marketing platforms through proper tracking setups - Diagnosed and resolved complex tracking and attribution issues

Tracking Specialist

Capconvert

Jul 2024 - Present • 1 yr 10 mos

Worked as a Tracking Specialist at Capconvert, where I was responsible for implementing and managing advanced web tracking solutions to help clients measure and optimize their marketing performance. My responsibilities included setting up Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking to ensure accurate data collection across websites and marketing platforms. I implemented conversion tracking for Google Ads, Meta Ads, and other advertising platforms, helping businesses track user behavior and improve campaign performance. I also worked on custom event tracking, data layer implementation, and troubleshooting tracking issues across different CMS platforms such as Shopify and WordPress. Additionally, I collaborated with marketing teams to ensure proper tracking of key user actions like page views, add to cart, checkout, lead submissions, and purchases. Key Achievements: - Implemented accurate GA4 and GTM tracking systems for multiple client websites - Set up server-side tracking using Stape and GTM Server containers - Improved conversion tracking accuracy for paid marketing campaigns - Diagnosed and fixed complex tracking issues across various platforms

Research & Analytics Executive

10 Minute School

Jan 2021 - Present • 5 yrs 4 mos

Working with users, numbers, and products at 10 Minute School has been a transformative experience, providing me with a vast sea of knowledge to explore. This role has enabled me to understand what our users love in terms of quality and how data operates on a large scale. By leveraging my expertise in user research, data analysis, and strategic recommendations, I contribute significantly to the growth and success of 10 Minute School. This role has not only enhanced my understanding of user preferences and data analytics but has also empowered me to drive meaningful improvements in our products and services.