
Mehendi C
Digital Marketing and Automation Integration Specialist
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Digital Marketing and Automation Integration Specialist
Freelancer • Freelance
Jun 2019 - Present • 7 yrs 2 mos
Key Responsibilities • Develop and execute digital marketing strategies to increase brand visibility and lead generation • Manage and optimize social media platforms including Facebook, Instagram, and YouTube • Plan and run paid advertising campaigns on Facebook Ads and Google Ads to maximize ROI • Design engaging marketing content and visuals using Canva and other tools • Build and maintain websites using WordPress, Wix, Shopify, and Squarespace • Implement SEO best practices to improve website ranking and organic traffic • Set up CRM systems and marketing automation workflows • Build funnels, lead capture systems, and automated follow-up campaigns • Integrate tools and platforms using GoHighLevel, Zapier, and Make • Develop automated email and SMS marketing campaigns • Optimize marketing systems to improve conversions and customer experience • Conduct market research to identify trends and growth opportunities
Executive Assistant to General Manager
The Suryaa Hotel • Fulltime
Sep 2018 - Jul 2019 • 10 mos
Provided secretarial and administrative support to the General Manager. Coordinated work with executive and support staff to ensure a high-performance, customer service-oriented environment. Drafted and proofread memoranda, correspondence, and other sensitive documents. Managed the General Manager’s calendar, arranged and confirmed meetings, and handled sensitive phone calls. Acted as liaison between the General Manager’s office and other departments. Tracked pending issues and ensured timely follow-ups
Executive Assistant to Director
Sahib Textiles Pvt. Ltd • Fulltime
Jan 2018 - Oct 2018 • 9 mos
Produced and managed executive correspondence, reports, and documents. Conserved executive’s time by managing communication, scheduling, and travel arrangements. Represented the executive in meetings, prepared reports, and maintained confidentiality. Organized office operations, maintained supplies inventory, and contributed to team projects