Maani N

Senior Amazon Ads Manager – Strategic Assignment (Enterprise Brands)

Urtasker • Fulltime

Oct 2024 - Present • 1 yr 9 mos

• Led Amazon PPC initiatives for high-value brands, focusing on scaling performance, improving efficiency, and aligning campaigns with business objectives. Strategically optimizing campaigns to skyrocket ROI & drive sales • Handled large-scale advertising budgets, ensuring precise allocation across campaigns to maximize return and minimize wasted spend. • Built and refined campaign structures from the ground up, applying advanced strategies for scaling, keyword targeting, and performance optimization. • Analyzed account-level data, search term insights, and performance metrics to guide decision-making and unlock growth opportunities. • Developed cross-marketplace strategies, supporting brand expansion and consistency across platforms beyond Amazon.

eCommerce/Amazon Ads Project Manager

iGate Technologies Pakistan • Fulltime

Nov 2023 - Sep 2024 • 10 mos

• Managed Amazon PPC for leading brands including RDX Sports, delivering performance-driven strategies to scale sales and market presence. • Oversaw and optimized monthly ad spend ranging from $275K–$475K, ensuring efficient budget allocation and strong return on investment. • Designed and executed full-funnel advertising strategies, including campaign structuring, scaling, and continuous performance improvement aligned with business goals. • Conducted detailed account audits to identify inefficiencies, eliminate wasted spend, and redirect budgets toward high-performing campaigns. • Utilized Amazon Brand Analytics, advanced tools, and category-level insights to guide strategic decisions and enhance overall campaign performance. • Monitored market trends, competitor activity, and key performance indicators to refine strategies and maintain competitive advantage. • Supported multi-channel growth initiatives, contributing to expansion across platforms such as Walmart, eBay, Etsy, and other marketplaces

eCommerce Project Brand Manager

The Feel Bar • Parttime

Feb 2021 - Nov 2023 • 2 yrs 9 mos

• Successfully managed The Feel Bar across multiple e-commerce platforms, including Amazon FBA/PL, Etsy, eBay, and Faire. • Performed comprehensive market research, delivering data-driven insights to identify trends and growth opportunities for clients. • Enhanced product listings with persuasive, SEO-friendly content, boosting visibility and driving higher conversions.