Mercy

Social Media Marketing Manager & Cinematic Book Trailer

MercyMarketing • Freelance

Aug 2023 - Present • 2 yrs 9 mos

As the founder of MercyMarketing, I operate as a specialized freelance partner for authors and publishers, delivering high-impact cinematic book promotion. With 3 years of experience, I have developed a signature Cinematic-First approach that transforms static manuscripts into viral TikTok and Reel advertisements. Key Professional Milestones & Operations: Cinematic Production: I manage the end-to-end creation of 9:16 vertical video ads, specializing in Micro-Teasers that utilize high-tension stock footage, custom sound design, and psychological hooks to capture attention in under 3 seconds. Strategic SMM Management: I design and execute social media growth plans tailored to the 2026 interest-based algorithms of TikTok and Facebook, ensuring content reaches the exact niche of readers most likely to convert. Author Visibility Systems: My workflow includes deep-dive research and indexing for authors to ensure global book discoverability. High-Trust Outreach: I have pioneered a "Human-First" outreach protocol for reviewers and libraries, strictly avoiding AI-generated patterns to maintain 100% authenticity and high response rates. Performance Marketing: I analyze real-time engagement data to refine visual storytelling, focusing on increasing Click-Through Rates (CTR) and building professional brand authority for independent and traditionally published authors alike. By operating under MercyMarketing, I provide authors with agency-level quality, specifically the navy-and-gold aesthetic of premium branding, combined with the dedicated, one-on-one communication of a specialized freelancer.